Company’s racial sensitivity is at an all-time high these days, but one company missed the memo that black folk ain’t having it anymore! ColourPop, the LA born cosmetic company known for their non-animal tested, pocket friendly prices, and cool color pallets made a big no no of a mistake, and now they are doing some serious apologizing. Their newest line of contour sticks, though pretty inclusive, were released with a bang, and not in a good way. Like most beauty products, the 12 shades offered in this new line took on some fairly interesting names, and our fellow black queens are not happy about the ones fit for them.
As you can see the colors for our fairer skinned ladies have cute names like “gummy bear” and “venice” and as the colors start to get darker the names become more questionable. Needless to say, social media had a field day with this, and now the brand is of course sorry. They sent out a recent apology statement:
“On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback. We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again. In addition, the names have since been changed, with “yikes” now “bloom” and “typo” now “platonic.”
Well I guess when you lack box braids in the board room you might find yourself in these types of situations… (I crack myself up). No but seriously, though ColourPop might have fell unintentionally short on their naming convention, it brings a serious ongoing issue of diversity within the beauty industry to light. The amount of ignorance that still exists when it comes to skin tone is clear in these types of situations. It leaves us to wonder if there are any people of color in leadership at ColourPop for them to have made such a glaring racially offensive mistake. I guess they will be finding their token black personnel soon, but until then we should take this as an opportunity to support our community and the brands that we offer to benefit our different and beautiful hair and skin. Stay tuned as I will be highlighting some up and coming black owned beauty business you should be in support of.
Incoming search terms:
- colourpop controversy