Congratulations are in order to Solange Knowles on her new job as the art director and creative consultant of Puma. Solange decided to share the news yesterday (Nov. 20) via her instagram. This has been a great year for Solange creatively as she released her latest EP Trueand opened a new record label Saint Records which just recently dropped a compilation album entitled Saint Heron.
It’s no surprise that Solange was called upon for this role. She serves as one of the fiercest celebrity fashion icons and oversees the creative process on all her projects. In the 27-year-old’s latest instagram post she’s rocking a pair of sneakers from the Girls of Blaze Disc collection, which she helped to create launching in February 2014. Check out her statement and new kicks below. – Shanae Hatchett
Solange says, “After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content ect.)…..I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!! It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies. Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!”
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